Science Communication. Women’s Studies. Cultural Studies.

Research.

I am a media scholar whose research centers on cultures’ perception, representation and communication of science and scientists in various mediated texts. At the heart of my research, I want to know how American popular culture can make science more inclusive and welcoming to historically excluded populations, including women and people of color.

My Dissertation
“Evoking and Embodying Science: Representing Science and Social Differences in Early 21st Century Television Commercials” examines television commercials to uncover what these ads convey about American ideas regarding science and scientists, especially regarding the representation of women, people of color, and other historically excluded populations.

Publications.

Book Chapter
Danuser, Deborah J. 2020. "Subverting Stereotypes: Visual Rhetoric in the #SheCanSTEM Campaign." In Math (Education) in the Information Age, edited by Marcel Danesi, Dragana Martinovic and Stacy Costa. 53-64. Springer. https://doi.org/10.1007/978-3-030-59177-9_4

Book Review
Danuser, Deborah J. 2017. "The troubled rhetoric and communication of climate change: the argumentative situation, by Philip Eubanks." Argumentation and Advocacy 53(1):80-82.

Conference Papers.

  • “Femvertising the STEM Gap: An Analysis of Olay’s Campaign to Promote STEM to Girls,” 2022 AEJMC Conference.

  • “‘Love your shirt.’ Gender, Self- Identity and Compliment About Coded ‘Geek’ T-Shirts,” 2022 AEJMC Conference.

  • “Satire as a Sincere Plea: The 2010 Stewart/Colbert Rally as a Populist Moment.” 2020 NCA Convention.

  • “Small Town, Big Representation? A Representational Analysis of the Scientists in Eureka.” 2020 AEJMC Conference.

  • “Subverting Stereotypes: Visual Rhetoric in the #SheCanSTEM Campaign.” 2020 AEJMC Conference.

  • “Surviving the Creative Process: Oral Histories from the Campaign Team of Verizon’s ‘Inspire Her Mind,”’ 2019 NCA Convention.

  • “Surviving #Shirtstorm: A Contextual Analysis of Memes and Reactions in a Gendered Online Controversy.” 2018 Eastern Communication Association Convention.

  • “A Rhetorical History of Complementary and Alternative Medicine Research at the National Institutes of Health.” 2018 RSA Conference.